Alexandra Fine – Co-Founder and CEO, Dame Products

By on December 16, 2017
pic alex dame

I started the business with Janet Lieberman in June 2014, but had been working on Eva since October of 2013. I wanted to be a sex therapist, and I actually went as far as to get my masters in clinical psychology from Columbia University. After getting my masters, I wanted a break from academia and went to work for a small CPG company. I loved it! I learned a ton about what it was like to run a small business, and then I met Janet and together, we started Dame Products.

A typical day
It totally depends! No day is typical. We always start our weeks with a good amount of routine check ins and meetings. We go over our numbers, communicate about logistics and make sure we set our week’s priorities and have cross team communication.

Besides that, it’s really hard to say! I might spend two hours on product development, an hour on emails, interviews, sales, trainings – it entirely depends on the day and the circumstances! I do a little bit of everything.

The most significant influence in my working career was/is
Oh man – I’m really not sure what my most significant influence has been. I really enjoyed the book How to Win Friends and Influence People — so I suppose I took a lot from that. I guess my Dad is the biggest influence on my working career. Unlike a book, he was much more constant and ran the family business along with his brother – so I took a lot away from watching him work.

I’m most proud of
I’m most proud of getting Kickstarter to allow sex toys on their platform.
Aside from that, it’s worth saying that I’m incredibly proud of our team here at Dame Products. We all work incredibly hard, and it’s so rewarding to be a part of such a talented, motivated group.

One of the most memorable moments was
When Janet and I first met, we purchased a double up Dennis (a molded penis attached to a torso) for testing purposes. It came, and we immediately realized that it was not at all atomically correct (the torso is child sized and the penis is…well, not). It lead to a lot of office laughs.

Last book I read
I usually tend to be reading more than one book at once. Generally, I’m reading a book and listening to a book at the same time. Right now I’m reading Atlas Shrugged and listening to Playing to Win. Cutting through spiritual materialism is next on the docket.

Favourite movie/TV show
I absolutely don’t have 1 favorite movie or TV show. I don’t know right now, but I’m pretty jazzed about Game of Thrones – I read all the books too!

What I wanted to be when I was growing up
I wanted to be an actress.

What would most people not know about me
I was my high school mascot for a few games!

My favourite place
My favorite place in the world?? Wow – I have no idea. I suppose I’d have to say my happy place, which is entirely mental.

When I’m not working I’d rather be doing
I love camping, hiking, dancing…. I really love dancing!

What I like best about my job
The best thing about my job is getting to be myself everyday. We are creating our own community here at Dame Products! We are actively trying to be the change we want to see in the world, and that’s an incredibly mission to be a part of.

If I could change one thing
I would make batteries weightless! Or fix global warming. Easy things..


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