Chad Braverman – COO and CCO, Doc Johnson

By on October 1, 2016
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I started working at Doc Johnson in 2004 after I graduated from the University of Miami with a degree in Business Management and Marketing.

Business was always an extreme interest of mine, and it was always a soft plan for me to come to Doc Johnson. As I went through college, it became more and more of a hard plan, because I felt the industry and the company were at a pivotal point of needing the perspective of the next generation. I also liked that there was still so much work to be done at the company, not only in continuing with the principles and foundations of the company that was built by my father, who has literally changed the face of the industry, but also to expand the business and bring it into the consciousness of the mainstream.

The most significant influence in my working career was?

Having Ron at the helm of the company, with his know-how and experience, has been invaluable. He’s been in the business for almost 50 years, and he has been integral to the growth of this industry from the start. As a company leader, he’s been extraordinary, taking this company from a small 100 product manufacturer to the powerhouse that it is today with over 2,500 products in every category. And he is as integral to the company now as he ever was. So having that wealth of information about the industry, about business in general and our business specifically, at my disposal every day for the last twelve years, has been paramount to my growth as a professional, and has absolutely been the single most important influence in my career.

A typical day

I get to the office between 8:30 and 9:00 am. Depending on the day, I’ll typically have a morning meeting with managers and executives of the company, whether that’s our site leadership team, our product development team, our marketing team and/or our art department.

On any given day, I try to get out on the manufacturing floor as early as possible, but no matter what, I’m out there at least once or twice a day. Of course, like everybody else, it’s the other million things that pop up during the day that will round out my ‘typical’ schedule.

I’m most proud of

There are a lot of things I’m proud of, especially with regards to this business and what we’ve been able to accomplish over the last 40 years. On a personal level, something that always sticks out to me is that, one of the first product collections I ever worked on developing at Doc Johnson is our line of Lucid Dreams vibrators; and one of them – the Lucid Dream 14, went on to become recognized as the best vibrator of the year in ‘Women’s Health’. It was really the first time that a mainstream magazine of that magnitude was recognizing an adult product, and to see something that I had worked on being recognized in that way was a very proud moment.

One of the most memorable moments was

All of this year, culminating with our 40th anniversary party in July. To be a part of this company, that has such an esteemed history in this business, and to be able to spend that moment with the friends that I’ve made over the course of my career here, and with the family of people that I work with every day at Doc Johnson, some of whom have been here the full 12 years since I started here, has been one of my most memorable career highlights.

Last book I read

Michael Jordan: The Life, by Roland Lazenby.

Favorite movie/TV show

Favorite movie: Goodfellas. Favorite TV show (currently): Game of Thrones.

My favorite place

A nice, relaxing weekend with friends and family in Palm Springs.

When I’m not working, what I’d rather be doing

Taking my dog, Hans, to the park.

What I like best about my job

I’m very grateful for all of the different experiences that my career has afforded me. Being able to travel all over the world for work, meeting so many interesting people from all walks of life, and being able to understand how the business works in different parts of the world, has been tremendously rewarding for me, on both a personal and a professional level.

If I could change one thing

If I could change one thing, it would probably be to remove the stigma that outsiders sometimes perceive when they think of our industry. At the same time, sex toys are 100% more mainstream now than they ever have been in the past, and the pleasure products industry is really only one generation (about 40 years) old as a whole. Though we still have a way to go in terms of the widespread mainstream acceptance of sex toys, the fact that we’ve seen this much change and growth in only about 40 years is astounding.

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