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LELO Storms the Naked Castle

By on April 20, 2017
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Stockholm/ San Jose/ Melbourne – Wednesday evening of last week saw LELO’s Global and Asian teams come together on an idyllic mountainside and celebrate the brand’s growing strength in the Asian markets.

Present at the event were selected members of the extended retail family, journalists, prominent bloggers and writers, and various industry luminaries from China, Japan, Singapore, Malaysia and many other locations.

The event itself was hosted in a beautiful, newly refurbished chateaux, not yet open to the public, perched on the edge of a cliff on the stunning Moganshan mountain range, about 200kms due West of Shanghai, where LELO has a major office.

The venue, appropriately named Naked Castle, comprises the castle itself and dozens of luxury lodges set in the side of an imposing mountainside. It was the perfect place to present how positive some of LELO’s recent launches had been received, and to showcase some glimpses of things to come in 2017.

LELO Brand Communications Manager, Stu Nugent, who presented a portion of the evening, said: “The importance of this event cannot be overstated: it represents how seamlessly the global teams all work together at LELO, and how we all have exactly the same goals, values and ambitions. China is huge for LELO, and for the sex toy industry as a whole, so as the most recognizable brand in the market it was a pleasure to have a dialogue face to face with partners and journalists alike.”

After covering various campaign successes and recapping press coverage worldwide, as well as a number of products due to be released in 2017, the event moved downstairs into a dungeon, where a small and sexy show was performed to the delight of the attendees.

Interested retailers can contact sales@lelo.com for more information.

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