Sassy Minx Boutique

By on March 28, 2015
Sassy Minx Boutique

Company : Sassy Minx Boutique
Established : 2011
Head Office : Coorparoo, Brisbane
Staff : 5
Stores : Online store
URL : www.sassyminxboutique.com.au

What does a typical day at Sassy Minx look like? Around 8am I am checking emails and replying to any party booking enquiries. My day then revolves around organizing my girls for parties, product training, sourcing new products, setting up interviews for new recruits, social media marketing strategy – just to name a few things.

What are some of the best things Sassy Minx has done?
Sassy Minx is proud of creating fun and classy party packages for the Hen’s market.

What have been some of the best moments at Sassy Minx? Launching the business would have to be one of my best moment for Sassy Minx. There is nothing like starting with a blank canvas to be able to create this amazing business for women. We have done a few lingerie parades as well which are always really fun and we get great responses back from those.

What are a few of the key variables in order of importance to ensure the best chance of success in adult retail?
Have a niche market; know your demographics and market,

What makes a great store location? n/a to Sassy Minx, however, I would have to say high foot traffic, great and enticing signage out the front of the store (within state regulations).

Does Sassy Minx target a specific customer demographic?
Sassy’s customer demographic is women aged between 24-38. My customer base is generally Bridesmaid’s or Bride’s looking for classy activities for their Hen’s night. I then maintain customer relationships with the girls after they have attended a Sassy Minx party via email and social media.

How important is sales staff/store staff?
They are extremely important to your business and your brand as most of the time, they are acting as the face of your business.
What makes a great adult retail staff member? Someone who has great customer service skills, is compassionate, has immense product knowledge and of course, has a little bit of Sass!

What do staff most love about their jobs at Sassy Minx?
The fact that they get paid to party!

What do staff most often complain about?
I genuinely don’t hear complaints off my girls, they love what they do.

How important is new product or product selection in a store?
It is extremely important to keep up with trends, so having new products on show is essential.

How does Sassy Minx keep informed about adult pleasure products?
Synergy magazine of course, and also AVN has great info on new products and everything in the Adult industry.

What makes a successful product?
Popularity always helps, but I think a product made out of high quality material and a great marketing strategy makes a successful product.

What have been some of the best-selling items of all time for Sassy Minx?
The Rocks Off Bullet is always a number one seller for Sassy, followed by Fun Factory Kegel Balls, and of course we have to include a Rabbit, and in Sassy’s case it is the Ovo K1 Rabbit in purple!

How do you view the trend toward online shopping and the changing role of the physical shops?
It is always convenient to go into a physical shop, but there is no secret that their sales would slipping drastically in comparison to online stores. I think the physical shops should be upping their social media game to get people into their stores rather than buying online.

How is Sassy Minx responding to the rise in ecommerce sales?
Whilst a lot of our sales come from the party plan side of our business, we still monitor closely our sales and trends, and work hard on gaining maximum exposure for our online store.

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